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Minggu, 24 Juli 2011

Chevrolet Orlando Made of Wax

The way General Motors (GM) do promotions for Chevrolet Orlando a little unique. They make the MPV scale 1:1 using the materials toys dark blue wax. As reported caradvice.com, the vehicle weighs 1.5 tons.


"Toys" was parked in one of the crossroads in London, England, and attracted the attention of many passers-by. Without additional information, create curiosity in the minds of citizens of the British capital at the sight of Orlando appearance of "blue".


Marketing Chevrolet team said, the selection of toys candles not accidental, but based on a survey of 1,000 British companies. The result, 19 percent of respondents answered fond of candles toys when they were children. Furthermore, an option Lego (toys) both from 17 percent of respondents.




"The new Orlando need a new look and wax models of these toys really answer that. Hopefully the launch of the MPV could stick in the mind of every parent, including children and become part of the family favorite," beber Chevrolet spokesman Les Turton UK.



photo : caradvise.com.au

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