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Senin, 04 Juli 2011

How to Increase Google Adsense eCPM

What is eCPM


Adsense eCPM or so-called effective cost per thousand impressions of effective cost per thousand ad impressions appear. If your eCPM is in the range $ 0.1 - $ 3 it means you get a bad eCPM. Can be estimated with adsense eCPM is thus very small income range, although the number of clicks that you get quite a lot. To google adsense eCPM depends on two important factors that CTR (Click Through Rate) and CPC (Cost Per Click). So to increase your eCPM is one of them must be able to increase the cost of Adsense CPC



hint

use tool : http://www.csgnetwork.com/ecpmcalc.html



How to Increase eCPM


Now the question is how do I increase eCPM, here I will try to share a bit about it and please to directly apply into your blog.



1. Choose a Niche That Has Value


We need to know any advertisers or advertiser on google adwords, they must have a product to be sold, if there is no product that will sell them where people might be willing to spend money to advertise on google adwords.


Now I will take a simple example. Suppose I'll create a blog with a niche 'Paid Internet Marketing Tools' to 'Free Internet Marketing Tools'. If I make a 'Paid Internet Marketing Tools' as a niche that I use google adsense eCPM of course I will be higher than the 'Free Internet Marketing Tools' - because the Internet is a lot of merchants are vying to sell internet marketing tools.



One little niche in choosing a course, will greatly affect your adsense revenue in the future, although maybe that smells free would be more popular with visitors.



2. Find The Best Ad Placement Position


For this section you should be keen in placing ads. The more your ad is placed right then your eCPM will increase. Google has provided the ways to put a good ad.


I can experiment in advance to place ads. I used to do this before I could find a place where I will attach ads. I usually experiment with this way up to one week. Every day I'm watching the results, and when I got the biggest eCPM, then that's where I would choose to place ads.


Placement of the ad must also be followed by precise format of the ad itself. At strategic places and then the eCPM ad format would best fit we can get. For use in this way also means experimenting split test.



3. Focus Of Targeted Traffic


Visitors from search engines and from facebook or twitter will be different. When visitors come from search engines then these visitors are actually people who are in need of information, and he came to a blog is to get the information he was looking for and need.


In contrast to the visitors who come from social media, they are there because they see the offerings on the wall via a link provided - they sometimes are not interested in the content of blogs that are served.


But of course this is not entirely true because of social media visitors are also many who liked the content on offer, but it would be better if visitors from search engines comes as many visitors who come from social media and bookmarking. In this case you blog ranked No. 1 in search engines and visitors from social media also came in droves.



4. Avoid 'Smart Priced' Google Adsense


When you give a lot of traffic to the advertisers - in this case your visitors mengkilk your google adsense ads, but clicking the ad is much that can not be converted to sales on its web advertiser, then this will cause dropnya adsense CPC value. In this case the party advertisers account for about 'Marketing ROI', which means he must remove the ad with the smallest cost will be but he can make the sales process as much as possible.



5. Value Lower Bounce Rate


Value bounce rate of a blog we can see in google analytics. Where does it mean when visitor opens up many pages of our blog then bounce ratenya value will decrease and when visitors come just to visit it again and then he closed your page then the value of your blog bounce rate will be high.


The smaller the value of the bounce rate then your blog can be said to be more useful to visitors. The value of a good bounce rate is below 50%, so when the value of your bounce rate is still above 50% then you need to improve the content of your blog.

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